In an era where a digital footprint is often a first impression, it’s essential to have a strategy for optimizing your online presence. Jennifer Wollenberg, Director of Sales and Care Manager at Care Navigators, Inc., shares tips for business professionals on how to transition from everyday social media user to stand-out professional voices on their company’s feed.
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What is Social Media Marketing?
Social media marketing is the creation and publication of content on social media to build connections and promote products and services. It’s an outlet that can help turn a passive audience into a customer, and a first-time customer into repeat business.
Social media marketing is more than posting pictures, videos, and statuses to your feed. Professionals who want to effectively use social media as a marketing tool need to identify their audience and build a strategy identifying which outlets and content will best promote their company while building meaningful relationships with their audience.
Helpful Resources
Whether you’re new to social media or you’re a seasoned professional, check out these resources to help you elevate your professional social media profiles.
What is Elderwerks?
Elderwerks is a not-for-profit 501c3 organization that provides seniors and families with information, referrals, and guidance for senior living, home care, and support services. Contact our office by calling 855-462-0100 to connect with one of our senior care advisors who can help you find the resources you need.
In addition to working with seniors, Elderwerks also provides continuing education (CE) opportunities for nurses, social workers, professional counselors, and nursing home administrators. You can view a full list of our upcoming virtual CE sessions on our website.
Interested in watching an educational event live? Check out our full calendar of upcoming events or sign up for our newsletter.